Toyota has achieved a new position by being the world’s second largest car manufacturers after General Motors. Toyota Kirloskar Motors was established in 1997 as a joint venture between Kirloskar Group and Toyota Motor Corporation with a striking desire to carve its niche in the Indian car market.
Since then, Toyota has come a long way in the Indian market. Tasting all heights of success, Toyota cars have truly won the hearts of many car consumers. Toyota’s innovative ideas combined with its high-tech car manufacturing techniques have reaped a large market share across the world. Some special characteristics of the Toyota car include:
· Technological Innovation:
Innovation drives the approach to each vehicle manufactured, and is the first philosophy of Toyota. This provides a strong platform which makes Toyota the world leader in technological research and development for each car, van and 4WD. These cars may improve the present day status of the automotive industry and further brighten the industry in years ahead. Unconventional ideas, proven marketing strategies and car testing in real-life conditions – these are the reasons behind the huge success of the brand.
· Quality Engines:
Toyota works for improving car engine technology every now and then with the changing pace of time and requirement. The company believes in producing the best of engines that make it an asset for the car owner. Toyota has designed a wide range of high quality and extremely well performing engines.
The unique Toyota engine advanced variable valve technology is renowned to deliver impressive performance, excellent fuel efficiency, and reduced emissions. Common-rail turbo diesels (D-4D) and the Toyota Hybrid System (THS) are some other good examples of the best engines available in the Indian car market.
Safety has always been the top priority for this first-rate manufacturer. Toyota has introduced many innovative and advanced car safety features to ensure that both the driver and passengers are safe when commuting in these cars. These include advanced steering control, SRS airbags for collision protection, traction control, and anti-lock brakes amongst others. The body and chassis for each Toyota vehicle is designed in such a way that it absorbs the impact of collision and provides maximum protection.